Generative Engine Optimization focuses on improving the signals that can influence how a business, brand or website is represented in generative AI experiences.

GEO works across many of the same foundations as SEO and AEO, while placing greater emphasis on entities, authority, context, citations and information that AI systems can retrieve and synthesize.

GEO optimization may include:

• Brand and entity optimization
• Topical authority development
• Content optimization
• Third-party authority signals
• Digital PR and citation opportunities
• Knowledge ecosystem analysis
• Competitor visibility research
• AI-search query analysis
• Content and source gap identification

Our approach connects GEO with the underlying SEO and content foundations rather than treating it as a completely separate marketing channel.